◧ DEVELOPER Updated July 25, 2026

UTM Link Builder

Tag every campaign link the same way, every time.

Destination URL
utm_source
utm_medium
utm_campaign
utm_term (optional)
utm_content (optional)
Result
Ad space · belowTool · horizontal

How it works

Each UTM value is appended as a query parameter, lower-cased and hyphenated so analytics reports do not split the same campaign across different capitalisations.

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Frequently asked questions

Which UTM parameters are required?

Source and medium at minimum; campaign is strongly recommended so reports group correctly.

Why lower-case everything?

Analytics treats Email and email as separate values, which fragments your reporting.

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